When Grant Broggi found out in March that he would need to close his business, The Strength Co., in Orange County, California, the Marine captain and entrepreneur went into combat mode.
“I just thought, take care of your Marines, or in this case, my members, immediately,” said Broggi, who had to shut the doors of two strength training facilities because of COVID-19. “Get some suppressive fire power down, don’t wait. … I’ve worked every single day since March 17, from 6 a.m. to 10 p.m. It’s nonstop.”
It’s not nonstop in the sense that Broggi anticipated after steadily growing his business since its launch in 2017. It’s actually completely different. After moving all of his gyms’ workout equipment to members’ homes and conducting virtual coaching sessions, Broggi found a market for strength training equipment, and started making, selling and delivering it.
He invested in a fleet of old Chevy pickups to haul the equipment, rather than make his team members use their personal vehicles. To get the trucks running strong, he added Sea Foam Motor Treatment to the fuel and crankcase of each of them. It improved the engine performance in every truck, and no significant engine work has had to be done.
“I’ve been a fan of Sea Foam for a long time,” Broggi said. “I mean, I grew up with it. I grew up on a pecan farm and my dad had tractors and different equipment and we just always used Sea Foam. So I bought these old Chevy trucks and they had rough idles and all kinds of issues, but the Sea Foam took care of those.”
Used in fuel, Sea Foam Motor Treatment will clean and lubricate your entire fuel system. Used in oil, it will liquefy harmful residues and deposits.
Broggi said his trucks are now an essential part of his business, hauling training gear around the region every day. Sea Foam has allowed him to keep them on the road without expensive repairs. That means he can keep customers happy and pay his staff, which has actually grown from eight to 12 since the start of the shutdown.
Uncertain of when he’ll be able to open and operate his gyms as he once did, Broggi is determined to keep his business running whatever the obstacles may be.
“I believe I could open my gym right now and run it very safely,” Broggi said. “But I don’t know that people would come and technically I’m not allowed to. So basically I’ve tried to vertically integrate the whole company to where if you want to get stronger, we have everything you need.”